Frequently asked questions
Where is b-box from?
We’re from Melbourne, Australia, founded by two moms on a mission to make parenting easier. Mon and Dan started b.box over 15 years ago with a cardboard prototype and a whole lot of passion. Today, they lead a team of over 90 people across Australia, Europe, and the US.
We continue to shake up the market with creative thinking, cool product ideas, and our quintessential Aussie can-do attitude and sense of fun.
We’re excited to bring our iconic, award-winning lunch and hydration products to US parents and kids looking for clever, cool, and considered solutions for healthy eating—and more value for fueling busy family life.
Who designs b-box products?
We do! At our core, we’re problem solvers and creative thinkers, with over 135 awards for design excellence.
We shake up the market with products that empower kids and make parents’ lives easier. Every b.box product is designed and tested in consultation with parents and kids, ensuring they are intuitive, child-centric, and deliver quality, durability, and value—with a cool, modern twist. Because at b.box, we know kids will be kids, and we design for a kid’s life.
What is your inspiration?
Kids are our inspiration—at every age and stage. We’re curious, creative, and we listen to consumers, big and small. We create FUNctional solutions, redefining everyday essentials to make them smarter, cooler, and more convenient.
Take our lunch and hydration collection—born from a desire to fuel kids at school and on the go. Our measure of success? Consumer feedback. We love seeing kids and parents living their best life, b.box in hand.
Are b-box products eco-friendly?
Green is more than just a color—it’s at the heart of our design philosophy. b.box products are built to last, with quality materials, durability, and a commitment to choosing planet-friendly materials and packaging, ensuring recyclability and longevity wherever possible.
Our products help minimize reliance on single-use plastics, and we’re one of the few companies that offer replacement and spare parts—extending product life and reducing landfill.
It’s about choosing to reuse. Always. For a happy planet and happy kids.
Why is being female-led important?
Gender equality is a given at b.box. Not only are we female-founded and led, but over 60% of our management team are women.
For us, it’s about inspiring the next generation of entrepreneurs—girls and boys—to grow up recognizing the equally important, yet unique value and perspective that female voices and vision bring to the table.
Our founders have five daughters between them and want the next generation to understand what’s possible—not just as “girl bosses,” but as strong, successful leaders and role models.
When we don’t limit ourselves by others’ preconceived ideas, anything is possible.